How to DIY A Professional Looking Event On Your Own
Not a professional when it comes to event planning? You can easily organize a DIY event on your own by following a simple structure and these tips:
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1. Determine An Event Objective
First things first! What is the main objective of this event? Did you want to raise brand awareness, get more leads or celebrate your customers or employers? Determine the main reason doing this event planning, set some key metrics to measure and use the objective to guide your decision making as you proceed.
2. Brand Your Event By Choosing A Theme Or Colour Scheme
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The key to organizing a cohesive event is to brand it. Choose a theme or colour scheme that aligns with your event planning objectives and stick to it with your marketing collateral, invites, social media and other visual elements. By sticking to a specific colour or theme, you create trust and consistency for your event’s brand, and become more memorable for your audience.
3. Use Professional Event Planning Tools To Help You
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You don’t have to be a professional event organizer, but you can make use of free online tools that the professionals use to help with your event planning:
- Use Canva to design your marketing collateral
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Use Eventbrite for event listing and ticket sales
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Use Asana for project management
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Use Mailchimp for sending out emails
These tools have ready made templates for amateur event planners to start designing and organizing your event professionally and without needing to outsource the work to someone else.
4. Event Entertainment And Engagement
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There are several events happening every day and week in Singapore. Take some time to think about what could make your event unique that others would want to come to. This could come in the form of event entertainment and engagement like photobooths, games, marketplaces, performances, goody bags and special offers. How do you want your audience to interact and engage with your event on the day, so that it’s memorable for them and for the event?
Searching on SG EventMart portal is a great one-stop resource for finding anything related to event planning like venues, event suppliers, talent, event ideas and so on. You can also look at other past events in your niche and industry, and see how you can follow some of their examples to suit your own.
5. Logistics, Logistics, Logistics
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What makes an event go from good to great? How smoothly it runs behind the scenes.
Even though most of your DIY event planning is done on your own, you need a team to help you run the operations during the event itself. Rope in your colleagues, friends or part-timers to help with execution, and streamline their task workflow beforehand. Assign a team leader for each section, so you can spend the event day overseeing the event, instead of struggling to handle every small issue. The more prepared you are for the event, the less hiccups there will be.
6. Follow Up
Want to know whether the event was a success? Get feedback from your audience. Gathering information at the end of the event and measuring them against their expected key metrics will help determine if your event objective was achieved. Not only will you be able to use it for future event planning, but you also have solid data to backup your success.
All in all, trust yourself! Even amateur event organizers can do their own DIY event planning with the help of resources like SG EventMart, free online tools and getting clear on the objectives and step-by-step workflow that needs to be done.